In the two and a half decades following the premiere of Oklahoma! in 1943, the structure of the musical play was the dominant form in musical theatre. Towards the end of the 1960’s, there was a move away from this standardized composition with the arrival of the rock musical on Broadway and in the 1970s, the voice of musical theatre would become even more diverse than ever before. For along with the rock musical arrived the sung-through “rock operas” as well as the so-called concept musicals. In addition to this flourish of creativity, the standardized form of the musical still survived in the background, waiting for its popularity to increase once again. Musical theatre in the seventies had developed into a post-modern art form – the norms were inverted and instead of having one standard to which all musicals were measured, the field was open for new and contrasting influences to be realized on stage.
The Rise and Fall of the Rock Musical
The rock musical had premiered on Broadway as early as 1960 with the opening of Charles Strouse and Lee Adams’s Bye Bye Birdie. The style seemed set for a good future in musical theatre with other musicals like Hair (1967) and Your Own Thing (1968). Clive Barnes, who had taken over from Walter Kerr as the Chief Arts Editor of The New York Times, was particularly impressed by this infusion of the popular voice in musical theatre and stated emphatically that “rock music (was) the one hope for the Broadway musical”. The composers responded with a flourish of rock musicals, of which very few succeeded and even less are still popular today. Rock music was not enough to sustain the artistry of musical theatre.
The composer of the smash success Hair, Galt MacDermot, tried his hand at an adaptation of Shakespeare’s The Two Gentlemen of Verona for his next stage project. With lyrics by John Guare and a book by Guare and Mel Shapiro, the show opened in 1971 and ran for the next year and a half. Although the show was initially popular with critics and the public, even winning Tony for Best Musical won the Tony in 1972, further attempts at staging the show around the world (and even as a revival in its country of origin) have been met with failure. With a modest success under his belt, MacDermot began work on two new shows which both premiered in 1972. Dude was a Faustian story of God and Satan battling for the soul of an Everyman character, while Via Galactica took audiences into space with a band of castaways marooned on an asteroid. Together these shows lasted 24 performances and collectively lost well over two million dollars. This was still not enough to deter MacDermot from composing musicals, but none of his six subsequent projects had any glimmer of the success he achieved with Hair.
The most popular rock musical of the 1970’s premiered in 1972: Grease would achieve great success on stage and an even bigger one on film later in the decade. The film was a typical boy-meets-girl, boy-loses-girl, boy-gets-girl-in-the-end story with a score that parodied the style of 1950’s rock and roll while retaining the attitudes of the seventies in its lyrics. The show, written by Jim Jacobs and Warren Casey, has become popular as a school and regional production, often with a sanitised script that has never been officially approved. The show is certainly the most financially successful rock musical of all time and also managed to achieve a milestone in that it became the longest running musical in history for some time – beating the previous record holders Fiddler on the Roof, My Fair Lady and South Pacific.
1973 saw the original production of the world’s greatest cult musical, The Rocky Horror Show. The show was completely conceptualised and written by Richard O’Brien and was one of London’s most significant contribution to the rock musical phenomenon. The absolute decadence and fantastical novelties provided by the musical ensured it a run of 2 358 performances. The film version, The Rocky Horror Picture Show, was an initial failure but has become one of the most successful underground favourites with students and adults who will sadly never extend their appreciation for musical theatre beyond this rather mediocre show.
The other successful (albeit only in its original production) rock musical of the decade was The Wiz (1975), rocking, soulful, all-black adaptation in The Wizard of Oz. The show was written by William F. Brown, with music and lyrics by Charlie Smalls. Although the show received some of the most negative reviews in Broadway history, it managed to run for 1 672 performances and win the Tony for Best Musical of the year. It must be noted, however, that this was largely credited to Geoffrey Holder’s extravagant staging – proving that the supposedly critical eyes of the Broadway elite can be blinded by a flashy set and colourful lights. The show was filmed with a too-old Diana Ross as Dorothy and Michael Jackson as the Scarecrow, and a new film version is slated for production by ABC TV, with rumours of a more suitable Brandy in the leading role.
The rock musical died a quick death after The Wiz with the production of Rockabye Hamlet in 1976. The public had tired of the novelty and many of the rock musicals were less coherent than any random rock concert of the day. Most of the musicals lacked any formal structure and were workshopped around the music – a process that was rarely carried as far as it needed to be done. Perhaps with the popularity of RENT at present on Broadway, it is time for some of these shows to be investigated, restructured and newly created for the new millennium.
More success was achieved with the evolution of the rock musical into the “rock opera”, the brainchild of Andrew Lloyd Webber and Tim Rice. Having toyed with a pop-music production called Joseph and the Amazing Technicolor Dreamcoat, the pair launched their first full scale rock musical with a concept album – the ever popular Jesus Christ Superstar in 1971. The show that was produced after the premiere of the album ran for eight years and paved the way for the pair’s second rock musical, Evita. This production showed a tremendous growth in both the lyricist and composer, who managed to create a piece that found unity within the diverse sounds and styles used to create the show. Theses two shows established Lloyd Webber and his approach to his work – he would continue to write popular shows that made money, not caring whether the shows had any effect on musical theatre. In many ways he is the antithesis of Stephen Sondheim – who worked hard at founding the opposing voice to Webber’s rock operas: the conept musical.
The Concept Musicals
After Stephen Sondheim had produced his first massive public and critical failures with Anyone Can Whistle and Do I Hear a Waltz?, the composer-lyricist took a break from Broadway. Five years passed and in 1970, Sondheim returned to the Great White Way with a vengeance – and an exciting new approach to his work in musical theatre. Sondheim had met the famous producer-director Harold Prince, and worked with a several librettists on his series of concept musicals. This innovative form largely discarded the plot element, and focused on characters and their relationships in a situation, whether this dealt with “single life vs. marriage” (Company), “culture clashes” (Pacific Overtures) or “a bittersweet reunion” (Follies) – and thus paved the way for what is considered one of the greatest American musicals of all time: A Chorus Line.
Sondheim’s debut concept musical was Company (1970), and made use of a single man looking for love in modern day new York. His observations of the problems of five couples are at the core of this musical, as he decides whether he is ready for marriage and all that this sacred contract entails. The songs were witty and full of emotion, and covered a range of styles in what is one of Sondheim’s most accessible scores. The choreographer was a young man called Michael Bennett, whose observations of this style of presentation would find a great manifestation later in the decade. Company ran for 701 performances – it was clear the Sondheim was back on the winning track with his fresh stylistic creation. 1971 saw a follow up to this musical: Follies reunited a group of performers from the burlesque days of Broadway. This score dispensed with the poetic niceties of Company and is cynical, brutally honest and reveals the painful realities of sacrificing your dreams for the sake of life. Sondheim used older styles of music to contrast the lives of the characters in the past and the present. Although not as popular as Company, Follies has grown in status over the years and the upcoming revival is awaited with much anticipation. A Little Night Music was Sondheim’s 1973 contribution to Broadway, and used the lessons learnt in the style of the concept style and applied them to a more plot focused musical, while paying equal attention to the aspects of character development and situational conflict. And this time the concept extended into the musical composition: Sondheim’s score was written entirely in variations of waltz time and one song, Send in the Clowns, would become extremely popular out of its original concept. Everyone, from cast members to Elaine Paige and Frank Sinatra, has recorded this song, with varying degrees of success (and more often, failure).
Sondheim’s next project, Pacific Overtures, was set in 1853, moving until the present day, and was based around the culture clashes between the American and the Japanese after the West forced the East to participate in international trade. Price used kabuki to stage the musical, which had a score that parodied the styles of Gilbert and Sullivan and the operetta style of Offenbach. The show is extremely taxing on the mind and did not enjoy a public success. But the show was critically lauded and remains the most innovative of Sondheim’s concept musicals.
As Sondheim put this new style into motion, other musical artists were eager to try their hand at this new type of work. Bob Fosse was first in line, with Sondheim’s choreographer set to follow in his footsteps. Fosse used dance as the centre of his musicals, and his visually creative style became known as “Fosse Uber Alles” – Fosse above all. Fosse has three major musicals which embraced this style in the seventies. The first was Pippin (1972) which examined familiar jealousy, war, love and, mostly, sex. Fosse used highly erotic choreography, a factor which held the public’s interest for 1 944 performances in spite of its extremely weak book and large amounts of harsh criticism. Chicago, now enjoying a successful revival on Broadway, told the story of 1920’s murderesses looking for fame on the vaudeville stage. John Kander and Fred Ebb composed a spectacularly cynical score, satirising the hypocrisy of entertainers and the press. The recently deceased Gwen Verdon starred in a role that many consider to be Fosse’s apology for his marital unfaithfulness. Fosse dropped the book element entirely for his 1978 musical, Dancin’, a dance revue that set the stage for shows like Fosse and Contact two decades later. Sondheim had used his concept mainly in the music and lyrics for his musicals; Fosse took what Sondheim had done and successfully extended the style into dance.
The concept musical climaxed with the production of A Chorus Line, 1975, which was the idea of Michael Bennett. Based on a series of talks he held with Broadway gypsies, Bennett and his team of writers built a soul-sharing libretto that won every prize it possibly could, including the Pulitzer Prize for drama. This show smashed every long run record because it appealed to every type of musical taste and ran for 6 137 performances – a record which it held for nearly twenty years.
Conclusion
The seventies were a time of massive creativity in musical theatre. After this, in the eighties and nineties, the musical theatre would settle into the production of stylistic imitations of what had gone before. There have been minor innovations since then , but we are still waiting for a new era that, like the seventies, can provide musical theatre with something new, something innovative, something more…..